السامرية — خلّي البيض يبان كمنتج فاخر
“قمت بتصميم صفحة هبوط تركز على التحويل لـ 'السامرية' — وهي علامة تجارية قطرية فاخرة للبيض — حولت منتجاً عادياً إلى تجربة طعام صحي فاخرة من خلال التصميم المرئي العضوي، والتموضع الصحي للأوميغا-3، وقصة العلامة التجارية القائمة على التصفح التي جعلت المستهلكين يختارون السامرية على كل كرتونة عادية على الرف.”
الدور
LANDING PAGE · FOOD BRANDING · QATAR
التقنيات
WordPress, Elementor, Custom CSS, Custom Illustrations
تاريخ الإنجاز
2023
القصة
النظام التقني
المشكلة
منتج فاخر محاصر في سوق السلع العادية
نقاط الألم الرئيسية
- Zero digital brand presence for a premium product — AlSamriya's Omega-3, antibiotic-free, hormone-free eggs were invisible online while generic competitors dominated shelf space with price-based positioning
- No mechanism to communicate the product's health differentiators (Omega-3 rich, antibiotic-free, hormone-free, premium quality) beyond what could fit on a physical carton label in a supermarket aisle
- Qatar's growing health-conscious consumer segment was actively searching for premium food products online — but AlSamriya had no digital touchpoint to capture this high-intent audience or justify their premium price point
الحل
Designing the Organic Experience
Organic Hero & Health Badge System
Designed a full-viewport hero featuring premium egg photography with hand-crafted typography: 'Always Fresh & Omega 3 Rich — From a Quality Qatari Product',Built four health-claim badges (Antibiotic Free, Omega 3, Premium Quality, Hormones Free) arranged in an organic circular layout below the hero for instant credibility absorption,Applied flowing organic background shapes in yellow and green that framed the product naturally — eliminating the corporate grid feel that kills food brand warmth
'The Biggest' Product Differentiation Section
Designed a playful section with hand-drawn script typography declaring 'The Biggest' with the tagline 'The Biggest in the Market',Used custom egg illustrations alongside product photography to communicate size superiority in a visually memorable way,Applied contrasting green background with organic wave transitions to create visual rhythm and maintain scroll engagement
About, Vision & Mission Brand Story
Built an 'About AlSamriya' section establishing the brand as a Premium Quality Qatari Product with pride-of-origin messaging that resonates with Qatar's buy-local consumer sentiment,Designed Vision and Mission sections with circular product imagery and the tagline 'Taste the Omega Richness' — framing the brand's purpose beyond just selling eggs,Used colorful egg photography (including blue and red specialty eggs) in the Mission section to showcase product range and visual variety
Farm-to-Table Freshness Section
Designed a 'Fresh From Our Farms' section with production facility photography establishing the physical reality behind the brand promise,Used warm photography of the farming operation to create transparency and trust — consumers could see exactly where their eggs came from,Applied organic green backgrounds with curved section transitions maintaining the natural, earthy visual language throughout the scroll
Newsletter Capture & Footer Conversion
Built a newsletter signup section: 'Sign up for recipes, coupons & other more' — framing the email capture around value delivery (recipes, savings) rather than pure marketing,Designed a clean footer with brand logo, social media links, and contact information maintaining the organic visual language,Positioned the newsletter as the bridge between a one-time landing page visit and an ongoing brand relationship
برهان مرئي
Full Landing Page — Organic Brand Experience
“لم يصمم أحمد موقعاً إلكترونياً فحسب — بل صمم شعور الناس تجاه بيضنا. الأشكال العضوية، والرسائل الصحية، وقصة المزرعة — كل شيء جعل منتجنا يشعر بالفخامة. بدأ تجار التجزئة يطلبون منا رابط صفحة الهبوط لمشاركته مع مشتريهم.”