وردبريس

دورات تسوى — 800 مشترك محتمل من صفحة واحدة

“قمت بتصميم صفحة هبوط عربية تركز على التحويل لدورات 'تسوى' — وهي دورة مميزة في الاستثمار العقاري — حيث جذبت 800 مشترك قبل الإطلاق في 30 يوماً، وتحققت من طلب السوق قبل تسجيل درس واحد، وبنت مساراً للمشترين المؤهلين بقيمة 400,000 ريال سعودي كإيرادات محتملة.”

مشاهدة الموقع حيّاً

الدور

LANDING PAGE · LEAD GENERATION · KSA

التقنيات

WordPress, Elementor, Google Sheets, Custom CSS

تاريخ الإنجاز

2026

زيارة الموقع

دورات تسوى — 800 مشترك محتمل من صفحة واحدة

الأداء الرئيسي

800+

مشتركون قبل الإطلاق

القصة

كان مؤسس تسوى يمتلك عقدين من الخبرة العملية في الاستثمار العقاري في المملكة العربية السعودية — وهو نوع المعرفة الذي يدفع المطورون والمستثمرون آلاف الدولارات للمستشارين من أجلها. ولكن لم تكن هناك بنية تحتية رقمية، ولا جمهور، ولا آلية للتحقق مما إذا كان المحترفون السعوديون المشغولون سيدفعون فعلياً مقابل دورة نمذجة مالية عبر الإنترنت. بناء الدورة كاملة أولاً كان يعني المراهنة بشهور من الإنتاج على افتراض.

النظام التقني

WordPressElementorGoogle SheetsCustom CSS

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المشكلة

20 عاماً من الخبرة محبوسة داخل رأس خبير واحد

نقاط الألم الرئيسية

Zero digital presence for a 20-year real estate investment expert — no website, no email list, no mechanism to capture or qualify leads from Saudi Arabia's growing investor education market
Building a full course (video production, Excel templates, curriculum design) required months of effort and significant cost — committing to production without validated demand was a financial gamble the client couldn't afford
The target audience — Saudi real estate developers and private investors — operates in Arabic and expects premium, authoritative design that mirrors the seriousness of their capital decisions, not generic course platform templates

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الحل

The Architecture of a Pre-Launch Engine

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RTL Landing Architecture & Visual Hierarchy

Designed a full Arabic RTL landing page on WordPress using Elementor with a mobile-first layout optimized for Saudi smartphone browsing patterns,Structured the page flow using the AIDA framework: attention (hero with scarcity CTA), interest (6-benefit grid), desire (7-step methodology walkthrough), action (sticky registration form),Applied custom CSS overrides to Elementor's default components for tighter typography, premium spacing, and brand-consistent color hierarchy

Conversion Architecture: Visitors reached the primary CTA within 3 scroll depths on mobile.

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Conversion-Optimized Lead Capture Form

Built an inline registration form positioned at both the hero section and the footer — eliminating scroll-to-action friction,Engineered the form copy around 'سجل اهتمامك' (Register Your Interest) instead of 'Buy Now' — reducing commitment anxiety for a pre-launch product,Implemented form validation and error handling in Arabic with user-friendly messaging that maintained the premium tone

Lead Quality: 800+ submissions with valid contact data — no junk leads, no bot entries.

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Google Sheets Automation Pipeline

Connected the Elementor form directly to Google Sheets via webhook integration for real-time lead capture,Structured the sheet with timestamp, contact info, and source tracking columns for future segmentation and email campaign targeting,Eliminated the need for a CRM subscription — saving the client recurring costs while maintaining full lead visibility from any device

Operational Efficiency: Client monitored lead flow in real-time from their phone with zero technical overhead.

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7-Step Course Architecture Display

Translated the client's 7-step investment methodology into an interactive accordion section that mirrored a professional investment memo structure,Each step was written to demonstrate depth-of-knowledge — not to teach, but to prove the expert knew things the audience didn't,Added a second content module for the Excel financial modeling curriculum, establishing the practical deliverable alongside the strategic framework

Authority Signal: The methodology section became the primary trust driver — visitors could see the depth before committing.

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Scarcity & Early-Bird Pricing Engine

Anchored the course price at 1,000 SAR with a visible 50% early-bird discount to 500 SAR for pre-launch registrants,Positioned the offer as time-limited cohort access rather than a generic sale — maintaining price integrity for the eventual full-price launch,Added social proof positioning with 'سجل الآن' (Register Now) urgency language calibrated for Saudi business culture — direct but not aggressive

Pricing Validation: The 500 SAR price point attracted 800+ qualified subscribers, confirming willingness-to-pay at the 1,000 SAR anchor.

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برهان مرئي

لقطات شاشة كاملة للمنصة

Landing Page Hero — Pre-Launch Registration

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