Case StudyWordPressCustom API GatewaysElementor ProMisr El Kheir Fundraising UX
High-conversion philanthropy portal driving monumental donation volume
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Misr El Kheir Fundraising UX
High-conversion philanthropy portal driving monumental donation volume
Visit Live Site
Deep Dive Showcase



The Brief
Overview
Misr El Kheir Foundation (MEK) is one of Egypt's most prominent NGOs. They required a massive digital upgrade—transforming a standard informational site into a high-velocity, emotionally engaging fundraising engine.
Tools & Tech
The ROI of Premium Engineering
I don't just deliver files; I deliver business results. These metrics represent the real-world impact of optimizing for conversion, speed, and user experience.
Donation Volume
A direct, monumental leap in completed digital transactions post-launch.
Gateway Speed
Friction-free loading translated to zero abandoned carts at the critical payment phase.
Story Engagement
Users spent tangibly more time consuming the foundation’s impact narratives.
The Challenge
An antiquated, friction-heavy payment gateway combined with poor emotional storytelling created a severe trust deficit, resulting in devastatingly high donation cart abandonment rates.
The Solution
I designed and built a deeply empathetic, conversion-first donation infrastructure. I redesigned the entire philanthropic funnel, merging high-impact visual storytelling with a hyper-optimized, frictionless fintech checkout experience.
Solutions Delivered
Growth-Ready WordPress Sites, Sales-Boosting WooCommerce Stores & Scalable LMS Platforms
Frictionless Philanthropy
I engineered a lightning-fast, multi-gateway donation funnel optimized for micro and macro contributions.
Empathetic Storytelling
I deployed a vibrant, image-heavy interface designed to maximize emotional resonance and immediate action.
Mobile-First UX
I tuned the entire donation architecture specifically for mobile users, capturing spontaneous generosity.
The Client Journey
From Strategy to Support — How I Help You Launch & Grow Faster
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