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IHCG Corporation — Engineering Consultancy Platform That Doubled B2B Inquiries

“I built a corporate platform for IHCG Corporation that transforms technical expertise into B2B lead generation.”

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Role

B2B Case Study

Stack

WordPress, Elementor, ACF, Custom Code, Technical SEO, Performance Optimization

Completion

2024

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IHCG Corporation — Engineering Consultancy Platform That Doubled B2B Inquiries
Key Performance
2x
B2B Inquiries

The Narrative

IHCG Corporation had decades of engineering expertise — structural, mechanical, electrical — but their website presented it all in one undifferentiated wall of text. Procurement managers from government and private sector couldn't find relevant project examples without reading through everything.
01

The Problem

Technical Brilliance Hidden Behind a Generic Website

IHCG Corporation had decades of engineering expertise — structural, mechanical, electrical — but their website presented it all in one undifferentiated wall of text. Procurement managers from government and private sector couldn't find relevant project examples without reading through everything.

Key Pain Points

  • All engineering disciplines were presented on a single page with no filtering or categorization
  • Project portfolio was a static image gallery with no technical specifications or scope details
  • No differentiating design — the website was indistinguishable from dozens of similar consultancy templates
  • Contact page was the only conversion point — no embedded CTAs within service or portfolio pages
02

The Solution

From Generic Template to Lead-Generating Authority Platform

01

Portfolio Restructure

Categorized all projects by discipline: Structural, Mechanical, Electrical, EnvironmentalAdded project-level metadata: scope, scale, location, completion year, and client sector

Procurement managers now find relevant project examples in under 10 seconds
02

Service Page Optimization

Created dedicated landing pages for each engineering discipline with case study highlightsEmbedded quote-request forms at natural decision points within service descriptions

B2B inquiry rate doubled — prospects convert while reading about relevant services
03

Corporate Authority Design

Designed a grid-based layout with data tables, project metrics, and credential highlightsImplemented partner logos, certification badges, and team profiles above the fold

The website now communicates institutional credibility within 3 seconds of landing
04

Technical SEO

Optimized for engineering consultancy search queries in Egypt and Gulf marketsAdded organization schema, service schema, and project portfolio structured data

Organic traffic tripled — IHCG now appears for key engineering consultancy searches
03

Visual Proof

Portfolio Matrix
Portfolio Matrix
01

Portfolio Matrix

Service Pages
Service Pages
02

Service Pages

Authority Design
Authority Design
03

Authority Design

Client Testimonial
“We used to create custom PDF portfolios for every prospect. Now we just send them to the website. It's become our most effective sales tool.”
IHCG Corporation Management
Engineering Consultancy, MENA Region

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